Mossant, 1938

The Mossant 1938 ‘Three Hats’ is a captivating poster created by the renowned artist, Leonetto Cappiello. This poster stands as a testament to Cappiello's exceptional talent in the realm of advertising art.

At first glance, the poster is dominated by a vibrant yellow background that serves as an eye-catching backdrop for the main subject matter. The bold use of yellow immediately draws the viewer's attention and radiates a sense of warmth and vivacity, setting a cheerful and inviting tone.

Centered within this yellow expanse are three exquisitely designed hats from the iconic French hat brand, Mossant. Each one is meticulously rendered with vivid colors and intricate detailing. Cappiello's masterful use of color and form not only showcases the elegance and sophistication of these fashionable accessories but also imbues them with an almost three-dimensional quality that makes them leap off the poster.

In typical Cappiello fashion, the artist employs a clever and playful approach to advertising. The arms and hats are not just static objects but are depicted with a dynamic flair. They seem to float gracefully in mid-air, as if suspended by an invisible magic. This whimsical touch adds an element of intrigue and allure to the poster, encouraging viewers to imagine themselves wearing these stylish hats and embodying the sophistication they represent.

Above the hats, “Mossant" is elegantly written in a bold, sans-serif font, reinforcing the brand's name and leaving an indelible impression on the viewer's mind. The simplicity of the text juxtaposed against the intricacy of the hats creates a harmonious balance in the overall composition.

This Mossant poster by Leonetto Cappiello, captures the essence of an era when fashion and style were celebrated with artistic flair. It serves as both a testament to the craftsmanship of Mossant hats and a brilliant example of Cappiello's enduring legacy in the world of poster art. It is a piece of art that not only promotes a product but also elevates it to the status of a coveted and fashionable accessory.