Maurin Quina, 1906

The Maurin Quina for 1906 poster, famously known as the ‘Green Devil’, is a stunning and iconic work of art created by the Italian-French poster artist Leonetto Cappiello. This masterpiece of advertising art is a classic example of the Art Nouveau style and is celebrated for its bold and captivating design.

At the center of the poster stands the enigmatic Devil himself, a mischievous and charismatic character. He is depicted with a sly grin and piercing eyes.

In his hand, he holds a bottle of the French aperitif, renowned for its distinctive green color and unique flavor.

The background of the poster is a rich, deep black that contrasts beautifully with the vivid green of the devil and the drink. This stark contrast not only enhances the visual impact but also draws attention to the central elements of the composition.

Leonetto Cappiello's use of bold typography is another standout feature of this poster. “Maurin Quina Le Puy" is prominently displayed in bold lettering at the bottom of the poster. This typographic choice adds a touch of sophistication to the overall design.

The "Green Devil" poster is a masterful example of advertising art, effectively capturing the viewer's attention with its striking imagery and clever branding. It has become an iconic representation of the Belle Époque era and a beloved collector's item among art enthusiasts and vintage poster collectors.

Overall, the Maurin Quina poster is a timeless work of art that continues to captivate and inspire viewers with its unique blend of creativity, style, and advertising genius.