Contratto, 1922

Leonetto Cappiello's 1922 Contratto vintage poster is a masterpiece of advertising art from the Golden Age of poster design. This iconic poster is a visual feast that captures the essence of the Contratto brand with vibrant colors, bold graphics, and a sense of exuberance.

At the center of the poster, you'll find a glamorous and elegantly dressed woman raising a glass of Contratto, a renowned Italian sparkling wine. She exudes an air of sophistication and joy, perfectly encapsulating the celebratory nature of the beverage. Her image dominates the composition, drawing the viewer's attention and creating an immediate connection with the product.

Cappiello's use of color is striking. He employs a rich, deep black as the background, which not only complements the golden tones of the wine but also creates a sense of luxury and passion. The Contratto typography, logo and product name, contrasts beautifully with the background, ensuring that the brand is easily recognizable and memorable.

The 1922 Contratto vintage poster is a testament to Leonetto Cappiello's genius as an advertising artist. It not only effectively promotes the product but also stands as a work of art in its own right. Its enduring appeal and timeless design continue to captivate art enthusiasts, collectors, and lovers of vintage advertising alike, making it a cherished piece of art history.