Cachou Lajaunie, 1920

The Cachou Lajaunie poster from 1920, created by the renowned artist Leonetto Cappiello, is a striking and iconic piece of advertising art that captures the essence of the Roaring Twenties. It features a stylish and enigmatic woman with fiery red hair, dressed in a vivid yellow and red ensemble that instantly draws the viewer's attention. The woman's attire exudes an air of sophistication and extravagance, typical of the fashionable flapper era.

The central focus of the poster is the elegant lady, who holds a cigarette with an air of confidence and allure, epitomizing the liberated spirit of the 1920s. Her red hair cascades down her shoulders, contrasting beautifully with the bold colors of her dress and the overall design. The cigarette she holds in her hand is a subtle nod to the product being advertised, Cachou Lajaunie, a brand of breath mints and lozenges.

Cappiello's artistic style shines through in this poster, characterized by its bold, flat colors and a whimsical, almost caricature-like representation of the woman. The use of vibrant hues, particularly the red and yellow, adds an eye-catching quality to the artwork, ensuring that it would stand out on the streets of 1920s Paris, where it was originally displayed.

In summary, the Cachou Lajaunie poster from 1920 by Leonetto Cappiello is a captivating and visually arresting piece of art that beautifully encapsulates the elegance, fashion, and liberated spirit of the Jazz Age. The red-haired woman in her striking yellow and red dress, exuding confidence as she enjoys a cigarette, serves as an iconic representation of the era's glamour and allure, making this poster a timeless example of Cappiello's remarkable talent and the era's aesthetics.