Campari, Bifronte, 1921

The Campari Bifronte, sometimes referred to as the “two clowns” poster, by artist Leonetto Cappiello is a captivating representation of the brand's intriguing history. Crafted during a time when Campari was available in two distinct formats, this poster expertly showcases the duality of the beverage.

In an ingenious and visually striking manner, the poster presents the two faces of Campari: the familiar bitter red aperitif, and the lesser-known light-colored version digestif. These contrasting forms of Campari are personified by a pair of dueling clowns, a recurring and emblematic motif used in the brand's advertising campaigns. The clowns engage in a playful, whimsical showdown, mirroring the playful contrast between the two variants.

Noteworthy for its exceptional scale, this vintage poster by Cappiello is a rare find that masterfully illustrates the tension and balance between the two faces of Campari, making it a remarkable collector's item for aficionados of vintage advertising art.